Microsoft has finally announced their online video entertainment strategy for the Xbox 360. Xbox 360 owners will be able to buy and rent over 1,000 hours of programming using the new Xbox Live Video Marketplace. The Marketplace will see Microsoft selling programming from CBS, MTV Networks, Paramount Pictures, Turner Broadcasting, Ultimate Fighting Championship (UFC) and Warner Bros.
Microsoft's plan to combat Apple's offering rests in the added value of the complete Xbox 360 package. iTV's features are not yet known, but a premium Xbox 360 with an additional wireless network adapter is $480, $180 more than iTV, but considerably more capable.
Microsoft has also said that users will be able to re-download content for free, in the event that users delete content to make space for new purchases, or even if users want to sign in to Xbox Live and download the show on another console. Shows will be attached to a user's Xbox Live gamertag.