Thursday, April 06, 2006

Do Consumers Trust Microsoft Brand?

According to Forrester Research's 2005 Technology Brand Scorecard, Microsoft brand was only ranked 20th out of 22 consumer electronics and computer makers. The research represented 4,732 U.S. households and conducted during September and October 2005. The research included companies like Apple Computer, Sony, Intel, Nintendo and Panasonic.

The study found that Microsoft, Sony, Panasonic and Hewlett-Packard were brands that have highest adoption from consumers. However, when it comes to brand that consumers trust, only HP cracked the top five alongside with Dell and Apple Computer.


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