Just days after Microsoft released Zune which touted as an "iPod killer", TimesOnline.co.uk reported that the real treat to iPod domination is came from far east not from Redmond.
Hundreds of sleek and cheap MP3 players made by dozens of manufacturers in Taiwan and China are flooding Western markets. Many are just as slender, powerful and good looking as the iPod Nano, some as powerful as the Zune.
Moreover, those devices only cost between $20 and $100, are soaring on eBay and Amazon and at big US stores such as Wal-Mart and Target, with British retail outlets expected to follow.
A group of “open-source” software developers is creating a universal operating system to make the cheap devices more reliable and just as versatile as their expensive competitors.