Tuesday, February 28, 2006

Miva Joins Contextual Ad Program Battle

Recently, Google is facing more and more competitors. After Yahoo successfully introduced Yahoo Publisher Network to answer Google AdSense. Last Monday, Miva, a performance marketing network, joined the battle by launching a beta global contextual ad program.

Not like the others, Miva gives publishers more control, letting them generate content while protecting their brands’ integrity. Miva also offers automated and manual system. Using automated system, Miva’s contextual engine dynamically serves relevant ads based on the page’s content, whereas the manual system allows publishers to select keywords manually to match ads to both content and visitor demographics.

No comments: